Sotheby’s Reality
Overview
Sotheby’s International Realty (SIR) is a real estate brand. They focus on brokering and marketing residential real estate in nearly 70 countries. SIR has over 22,000 agents in a global network.
Their primary focus is on luxury homes and estate properties, and their management team is very particular about the look and feel of any of their affiliated offices worldwide.
The first question SIR tried to answer was: “How can we deliver in digital, the same quality of in-person experience of the home buying experience?”
Research and Discovery
In a collaborative journey with Sotheby's International Realty, our team of experienced marketers and UX designers embarked on an immersive research and design process to craft a digital solution that radiated luxury, sophisticated elegance, and user-centricity.
Our initial step involved an in-depth analysis of user behaviors and pain points. We conducted extensive user interviews, surveys, and online testing to grasp the nuances of potential homebuyers and sellers. The findings weren't surprising: an instinctive desire for seamless, personalized experiences prompted the need for advanced navigation and clear design elements.
Our design team immersed themselves in the "empathy mapping" extracurricular activity, which drew inspiration from Sotheby's International Realty's upscale aesthetic. By wearing the shoes of luxury real estate agents and discerning buyers, our team conceived an optics-language enriched approach, easily distinguishing between Sotheby's International Realty and the rest of the market.
Research for understanding the luxury buyer
Mapping out the customer journey
Wireframes of the mobile application
Prototyping different functionality with agents and buyers
Design
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Developed an experience that visualized spaces and objects using Google ARCore.
An app that both consumers and agents can use, For agents, they can virtually stage a home with multiple designs and room functions, inspiring prospective homebuyers to imagine themselves living there. Buyers can then take these pre-curated journeys and customize them for their own experiences.
Consumers can swap styles and functions, something physical staging can never do. This not only saves money for agents, who no longer need to rent or purchase furniture to stage houses, but also increases the likelihood of a sale, leading to increased operational efficiency.
We were thrilled with the results of our website and mobile redesign project, which significantly improved the user experience for our global network and elevated our luxury brand image
Features
Our redesign introduced an airy, streamlined aesthetic that harmonized visual elements with intuitive navigation, elevating the overall user experience and showcasing Sotheby's International Realty's sophisticated brand image.
We implemented an innovative search function, allowing users to customize their search criteria by filtering properties by desired features, increasing property listings engagement and making it easier for potential buyers to find their dream home
Integrating an immersive 3D viewer, we enabled users to immerse themselves in properties virtually, providing unmatched experiential depth and explaining property details in an engaging manner.
A redesigned mobile app saw a 75% increase in downloads and a 40% boost in daily active users within the first month of launch, demonstrating strong user adoption and improved engagement.
A fully updated platform for agents, featuring an intuitive dashboard, customizable profiles, and timely notifications, empowered the Sotheby's International Realty network to effectively manage listings, view market insights, and engage with clients.
Impact
By aligning expertise in digital marketing, web design, UX design, and content strategy with a unifying mission, we helped establish Sotheby's International Realty as a benchmark for luxury real estate companies in digitally acumen Web and mobile presence.