The Divergence Experience Center
Overview
The Marlabs Experience Center is a dynamic and interactive space that encapsulates the very essence of our digital transformation capabilities. The Experience Center embodies the three core pillars of our approach to digital innovation: design, technology, and human experience.
Located in Bangalore, India, the Experience Center is home to Marlabs' collaborative spaces for brainstorming possibilities, incubating solutions, and building strategies across the human experience and data insights, all within a center for innovation excellence.
Serving as the Executive Director of Innovation, I helped build out the ideas and implement the vision behind the Experience Center through working with our architects, design partners, and agencies.
I spearheaded the initiative to revamp our office environment to better reflect our cutting-edge brand and foster a culture of innovation. After an extensive vetting process, we engaged a top-tier design agency to create environmental graphics that would transform our workspace. I'm thrilled to share the journey we undertook and the exceptional results we achieved.
From the outset, I was determined to create a space that would not only impress our clients but also inspire our team to push the boundaries of innovation. Our company's rapid growth and evolving needs demanded a workspace that could adapt and scale with us. I challenged the agency to create an environment that would embody our brand essence while facilitating collaboration, creativity, and technological advancement.
The process began with an intensive discovery phase. I personally led the agency team through our operations, sharing our vision, values, and long-term goals. We granted them unprecedented access to our staff, from C-suite executives to entry-level employees, ensuring they captured the full spectrum of our company culture. I was impressed by their thorough approach, which included analyzing our competitors' spaces and studying the latest trends in office design and environmental graphics.
As concepts began to take shape, I worked closely with the agency's creative director to refine their ideas. We held weekly brainstorming sessions where we pushed each other to think bigger and bolder. I insisted on designs that would be not just visually stunning, but also functional and aligned with our technological capabilities.
One of my key priorities was creating a cohesive journey from the moment someone entered our building. I challenged the agency to design wall graphics that would tell our company's story as visitors made their way to our office. The result was a series of striking murals that showcased our evolution from a startup to an industry leader, incorporating interactive elements that hinted at the innovation within.
In conclusion, this project has been a resounding success, positioning our company at the forefront of our industry not just in terms of our solutions, but also in the very way we approach innovation. The environmental graphics have played a crucial role in creating a workspace that inspires, impresses, and drives us forward. As we continue to push the boundaries of digital transformation, our office stands as a physical manifestation of our commitment to innovation and excellence.
Focus Area
The Marlabs Experience Center is designed to showcase the company's capabilities in digital transformation, focusing on four pillars:
The Marlabs Experience Center offers a variety of interactive demonstrations that highlight the company's expertise in digital transformation. These demonstrations focus on showcasing the potential of cutting-edge technologies and design thinking. Here are the main types of interactive demonstrations available:
- AI and Machine Learning: Visitors can explore the applications of artificial intelligence and machine learning in business processes. These demonstrations illustrate how AI can be leveraged to drive efficiency and innovation.
- IoT (Internet of Things): The center provides insights into how IoT can be integrated into business operations to enhance connectivity and data collection, offering a glimpse into smart environments and automated processes.
- AR/VR (Augmented Reality/Virtual Reality): Interactive AR and VR demonstrations allow visitors to experience immersive technologies that can transform user engagement and training processes. These technologies are highlighted for their potential to create new ways of interacting with digital content.
- Design Thinking: The Experience Center emphasizes the role of design thinking in crafting user-centric solutions. Visitors can engage with design-focused activities that demonstrate how intuitive and user-friendly interfaces are developed to solve complex business challenges.
These interactive demonstrations are designed to provide a hands-on experience, allowing visitors to see firsthand how these technologies can be applied to real-world business scenarios to drive growth and innovation
Design Process
Here's a detailed breakdown of the steps taken to deliver a cohesive and impactful visual experience:
Discovery and Research Phase: The agency began by conducting an in-depth analysis of the client's brand, values, and mission.
Concept Development: Drawing from their research, the agency developed multiple concept directions that aligned with the client's brand and the intended use of each space.
Brand Expression and Visual Language: The agency carefully translated the client's brand into a cohesive visual language that could be applied throughout the office environment.
Wayfinding Strategy: A comprehensive wayfinding strategy was developed to guide visitors from the entrance to various areas within the office.
Wall Graphics Design: For the wall graphics leading to and inside the office, the agency created a series of large-scale murals and installations.
Open Office Environment: In the wide-open office area, the agency designed environmental graphics that promoted collaboration and creativity while maintaining a sense of structure.
Video Kiosk Integration: The agency worked closely with the client's technical team to design the video kiosk showcasing solutions.
Incubation Hubs: For the incubation hubs, the agency designed flexible and inspiring spaces that encouraged innovation. They incorporated writable surfaces, modular furniture, and adaptable graphic elements that teams could customize for each project. The environmental graphics in these areas were designed to stimulate creativity and facilitate brainstorming sessions.
Strategic Meeting Rooms: In the strategic meeting rooms, the agency created environmental graphics that supported focused discussions and planning sessions.
