The 411

Lead a team of 13 strategists, product designers, developers, and project managers in driving digital transformation for Fortune 500 clients.

• Completed 10 digital transformation projects, generating $5 million in revenue
• Established 3 innovation centers of excellence within client organizations, each of which was staffed with innovation teams that included product design, development, business analysis, and research personnel, assisting in the rapid development of digital solutions alongside the customer.
• Led design thinking workshops, prototyping, research, marketing, and technology analysis; helped clients identify opportunities to improve business results; led discovery-as-a-service consulting by assisting clients in identifying opportunities to improve business outcomes.
• Spearheaded prototype development and implementation of cutting-edge digital solutions

Led a global team of 35 product managers, designers, technologists, and data analysts in driving large-scale digital transformation for Fortune 500 clients.

• Designed enterprise applications and streamlined customer experiences, resulting in significant cost savings.
• Drove the sale of multiple innovation projects with Chase Wealth Management to modernize their product suite thru user experience, customer research and digital transformation
• Drove the long-term roadmap prioritization and alignment across all industry units.
• Led the facilitation of engagements to help uncover challenges and deliver product solutions for clients in banking, financial services, consumer tech, media, and e-commerce industries.
• Directed innovation workshops for Kimberly-Clark’s technology modernization efforts, designed enterprise applications and streamlined customer experience which resulted in massive cost savings.
• Spearheaded ideation and subject matter expertise growth for our enterprise’s digital applications and drove long-term roadmap prioritization and alignment across all industry units.

Led a team of 25 program managers, UX designers, content strategists, and developers in delivering innovative product solutions.

• Guide teams in the identification of opportunities that enhance the consumer experience and generate business value for the organization, as determined by user research.
• Assisted AllianceData in developing an innovative product and retail experience, including blockchain-based loyalty programs and AI-based assistants.
• Led the origination of ideas for customer experience strategy and oversee end-to-end aspects of product development, design, and content creation: including web apps, mobile apps, ads, app store materials, websites, videos, and social content.
• Led the digital transformation effort for the Department of Energy, redesigning ENERGY.gov.
• Improved content discoverability through AI-powered solutions and adaptive mobile design.

Created and managed the product design and user experience of all workforce solutions for an HR tech SaaS startup focused on the hiring process and employee experience for workers and SMBs and enterprise organizations.

• Executive level leader responsible for defining, documenting, and maintaining the overarching design, user experience, and brand strategy of the company's products.
• Guided teams of UX researchers, product designers and content strategists to build product solutions
• Collaborated closely with the CEO, Sales and Marketing C-suite to enhance the consumer journeys, increase product adoption, and increase subscription growth.
• Managed multiple product teams of product managers, designers developers, and analytics teams to ensure product growth, engagement and profitability.
• Increased conversion rates across products through experience optimization
• Pioneered AI/ML solutions to help create tools for job seekers and hiring managers build connections for potential opportunities, expedited hiring and rapid onboarding.
• Expanded products to international markets in Asia/Pacific, the Americas, and Europe and localized to multiple languages

Responsible for overseeing brand executions for various Logitech websites showcasing the company’s product lines while leading the digital commerce across APAC, EMEA, and North America regions.

• Led a global team consisting of 35 members and having full responsibility for the company's profit and loss of $15 million.
• Contributed to the construction of a consolidated worldwide consumer experience organization that worked with all business units, vendors, agencies and brand partnerships to drive digital initiatives.
• Transformed the company's digital capabilities, which resulted in an optimized buyer’s journey for Logitech’s consumer electronics customers.
• Integrated analytics, user research, and
• Collaborated closely with the CEO, business units to drive innovation programs of products, including developing campaigns for key
• Advocated for the integration of user experience, research and UI standardization workflows and data analytics in the digital production process, with the goal of increasing productivity, higher ROI while also lowering inefficiencies.

C-Suite member of agency, leading a 35-member digital creative team, driving innovative campaigns and cutting-edge digital solutions while aligning creative strategies with overarching business objectives to elevate brand presence and achieve measurable ROI

• Led and mentored a diverse 35-member creative staff across design, copy, user experience, project management, and technology, fostering a culture of innovation and excellence.
• Spearheaded a $2MM multi-kiosk interactive system project, resulting in a 23% lift in engagement-through-purchase, demonstrating ability to drive measurable ROI.
• Oversaw the creation and successful launch of TidyCats.com, securing agency-of-record status with PURINA within 6 months, showcasing strategic brand development skills.
• Developed and executed comprehensive creative strategies aligned with overarching business objectives, elevating brand presence across multiple channels.
• Collaborated with C-suite executives to define and implement a creative vision, ensuring consistency across all brand touch points.
• Pioneered innovative digital solutions and cutting-edge campaigns, resulting in increased market share and enhanced customer engagement.
• Established and maintained strong client relationships, presenting creative concepts and strategies to key stakeholders, and securing new business opportunities.

Lead a team of 13 strategists, product designers, developers, and project managers in driving digital transformation for Fortune 500 clients.

• Completed 10 digital transformation projects, generating $5 million in revenue
• Established 3 innovation centers of excellence within client organizations, each of which was staffed with innovation teams that included product design, development, business analysis, and research personnel, assisting in the rapid development of digital solutions alongside the customer.
• Led design thinking workshops, prototyping, research, marketing, and technology analysis; helped clients identify opportunities to improve business results; led discovery-as-a-service consulting by assisting clients in identifying opportunities to improve business outcomes.
• Spearheaded prototype development and implementation of cutting-edge digital solutions

Senior Creative Director, Digitas Health (2002–2004)
Chief Creative Officer and Principal, art as D/sign (1999-2002)
Director of Creative Services, Think! (1997-1999)
VP Creative Director, Arnold Worldwide (1996-1997)
Creative Director, Arnold Worldwide (1994-1996)
Senior Art Director, Arnold Worldwide (1993-1994)

Advisor, Events.com, April 2021 : Now
Member, Advisory Council, Harvard Business Review, October 2020 : Now
Board Member, The Lifejoin Foundation, September 2016 : Now

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