Cisco Digital Manager
Overview
In today's fast-paced digital landscape, seamless content management is crucial for enterprises. Cisco's Digital Display System is poised to revolutionize the way creators, administrators, and content managers interact with digital displays. Our team led the charge in redesigning the system, focusing on intuitive user interfaces, robust content management tools, and enhanced user permissions. This case study will delve into the features, impact, and key metrics of our redesign.
Background
Cisco Digital Media Manager (DMM) is a web-based content management application designed for organizing and publishing digital media. It serves as a central management tool for various Cisco Digital Media Suite products, enabling content authors to easily manage and publish content to platforms like the Cisco Video Portal and digital signage displays. It's an integral part of modern enterprise communication. With a multifaceted approach to digital signage, it caters to various stakeholder needs in terms of enhanced customer experience delivery and efficient information dissemination. The system's primary functions include content creation, scheduling, and user permissions management.
Our objective was to create a series of user-centric enhancements that simplifies the content management process across all user groups.
Research and Discovery
Background
Our research revealed that users prefer intuitive and structured workflows. Key challenges included the need for flexible and scalable content management tools, along with smooth integration with existing infrastructure. We conducted extensive internal audits and competitive analyses to identify best practices in digital signage management. By leveraging insights from Cisco's IT case studies on enterprise digital signage, we were able to design solutions that align with organizational goals.
Early ideation sketches, personas, user scenarios, and application flows
Features
We simplified the interface of the management console to allow for admins and content creators to easily complete tasks, manage schedules and change/update content
Given our understanding of user roles, We were able to design components and show how each related to each other. The team regularly met to iterate on how each component worked together
Details of the Digital Display Manager task flow show the entire application functionality of a user profile, the applications they have access to, and the linked functionality between the modules.
Showing the scheduler flow
Detailed wireframes of the reworked scheduler manager
User Experience
After speaking for many users, customers and prospects of the DMM, we developed scenarios that illustrated how audiences can interact with content of a display system. The following scenarios focus on consumer electronics, retail, hotel and leisure, grocery, travel, and hospital/healthcare
Consumer Electronics
In-store shopping pathways turn electronics buying into a scavenger hunt with consumer check-ins that help them move across the store for discounts and offerings.
Leisure/Hospitality
A personalized vacationing experience for Carman and Arnold comes for DMM networks being a scheduler and reminder in systems in their hotel as well as at casinos
Grocery
Frank sees relevant shopping tips and content during his grocery store visit.
Travel/Airport
Vera's experience show how a traveler during her in-airport experience, can interact with the DMM, managing her layover during her commute.
Hospital/Healthcare
Storyboard of Sarah and Paul's journey to the hospital for the birth of their child. The DMM is part of them getting checked into the hospital and allowing for visitors to communicate with healthcare workers
