Children's National Medical Center
Overview
Children's National Hospital Center, a leading pediatric healthcare institution, underwent a comprehensive website redesign to enhance user experience, improve accessibility, and provide a richer online experience for patients, families, and healthcare professionals. This case study details the strategic approach taken for the redesign, highlighting key features and their impacts.
CNHC is known for its clinical excellence, life-changing research, and commitment to the community. With multiple independent units focused on advancing clinical care, research, education, and fundraising, it became essential for the hospital to have a robust online presence that reflects its values.
Objectives
The primary objectives in creating Children's National Hospital Center's website were:
- Enhanced Accessibility: Ensure that the site is easily navigable for parents, children, and healthcare providers.
- Information Wealth: Provide comprehensive information about medical services, patient care options, research initiatives, and educational resources.
- Engagement: Foster a deeper connection with the community by leveraging social media integration and engaging content.
Research and Discovery
The redesign process began with identifying the key user groups:
- Parents seeking medical information about their children’s health.
- Healthcare providers looking for clinical resources and updates.
- General users interested in learning about pediatric health initiatives and giving back through volunteering or donations.
To better understand these users' needs, we conducted surveys and interviews:
- Surveys: Utilized Google Forms to gather insights from diverse stakeholders.
- Interviews: Conducted in-depth talks with volunteers, donors, and general users to gather detailed feedback on current website issues.
Site Map and Wireframes reflecting the new user experience
Design
A clean and intuitive layout was chosen to reduce cognitive load and make navigation straightforward for all users. High-quality visuals, such as images of happy children recovering in the hospital, were used to create a welcoming atmosphere. SEO optimization techniques were applied to ensure that search engines can easily crawl and index the site's content. The website features detailed sections on various pediatric specialties, including cardiology, neurology, and oncology. Clear layman terms were used in descriptions of medical conditions ("What is it?" sections) while also providing professional articles for healthcare providers ("Medical Resources"). Testimonials from satisfied patients or family members showcase real-life success stories, which add credibility.
The strategic redesign of Children’s National Hospital Center’s website has not only met but exceeded expectations both in terms functionality usability accessibility alike transforming digitize patient experience wellness empowerment into forefront innovative solutions empowering future generations healthcare
Features
The new design streamlined the main menu into clear and concise options, making it easier for users to find what they need quickly.
We integrated advanced accessibility features such as text-to-speech functionality, high contrast mode, and clear, readable fonts tailored specifically for users with visual impairments.
Implemented a robust search bar that provides clear results without overwhelming information. Filter options were designed to systematically reduce search results while emphasizing relevant options.
Organized content in a logical structure using clear headings and concise descriptions for quick comprehension by diverse audiences, including families, patients, and HC providers’
Placed essential contact details prominently at the interface point, reducing friction for those seeking an immediate response.
Impact
Beyond the CNHC redesign process itself, tangible positive impacts directly contribute to organizational mission and and vision values, driving forward relentless pursuit excellence