Avis UK
Overview
Avis, a leading car rental company, aimed to redefine its digital presence in the UK to maintain leadership and address areas for improvement. The goal was not only to provide an enhanced user experience but also to drive business growth through efficient design solutions. Our comprehensive redesign strategy ensured that the new website would cater to diverse customer needs while showcasing Avis' commitment to innovation and customer service.
Background
Avis has long been synonymous with reliable car rental services. However, as the digital landscape evolved, it became crucial for the company to adapt its website design. The outdated layout and navigation were causing frustration among users, leading to high bounce rates and negative feedback.
Research and Discovery
The initial phase involved rigorous research and analysis
- User Surveys: We conducted surveys among current customers and potential clients to understand their expectations from the website.
- Competitive Analysis: A thorough assessment of competitor websites was performed to identify best practices in car rental booking platforms.
- Performance Metrics: Data on existing website performance was collected, including metrics such as bounce rate, time on site, and conversion rates.
Detailed personas helps us understand the unique traits for the customers of the UK and help avoid the teams from making a generalization of the users and their behaviors. Parts of this was to interview many people
Design
Our comprehensive redesign strategy ensured that the new website would cater to diverse customer needs while showcasing Avis' commitment to innovation and customer service.
Features
Simple yet Intuitive layout: We introduced a clean and organized menu structure that facilitates easy navigation, allowing users to find what they need quickly.
Customizable Search Filters: Users can now filter options based on vehicle type, price range, and specific features like fuel efficiency or luxury cars.
High-Quality Imagery & Videos: Stunning visuals showcase Avis' fleet options in various scenarios (e.g., city drives, family trips), creating an immersive experience for potential customers
One-way Rentals & Flexible Bookings: Avis offers flexible rental options, including one-way rentals, that cater to diverse travel plans without additional fees or complications.
Impact
The Avis UK website redesign has not only helped maintain its leadership position but also set it apart from competitors by offering a superior user experience tailored to modern consumer needs while addressing areas of improvement.