Intuit GoPayment
Overview
The Intuit GoPayment application revolutionizes the way businesses conduct mobile transactions by seamlessly integrating with QuickBooks. The goal was to design and develop a mobile point-of-sale (POS) system for iOS that simplifies on-the-go payment processing while enhancing user experiences.
Background
Intuit, a pioneer in financial software solutions, recognized an increasing need for a mobile payment solution tightly integrated with QuickBooks. The challenge was to build an intuitive iOS app that provides businesses with a powerful tool to not only accept payments but also streamline their accounting processes. This vision spurred the creation of the GoPayment application, aimed specifically at users already benefiting from QuickBooks' comprehensive accounting features.
Research and Discovery
Our research phase was pivotal in defining the application's direction:
- Comprehensive User Surveys: We engaged with diverse business owners to understand their mobile payment needs and pain points.
- In-depth Stakeholder Interviews: Conversations with QuickBooks users helped identify the most critical integration points and desired features.
- Thorough Competitive Analysis: By examining existing mobile POS solutions, we pinpointed gaps and opportunities for innovation, ensuring our product could offer unique advantages.
These systematic steps provided the essential insights needed to build an effective, user-centric solution.
The Application
The design process was characterized by our commitment to creating a powerful yet intuitive user experience.
- Wireframing and Prototyping: We developed detailed wireframes and interactive prototypes to visualize user flows and gather feedback early on.
- User Experience (UX): focused on creating simple, efficient navigation and transaction processes to minimize user effort and increase satisfaction.
- User Interface (UI): Developed a clean, modern interface that is consistent with Intuit’s branding, ensuring a cohesive visual experience across platforms.
Features
- QuickBooks Integration: Synchronize transactions automatically with QuickBooks, simplifying comprehensive financial management.
- Mobile Card Reader: Utilize a Bluetooth-connected card reader that supports swiping, tapping, and EMV chip cards for versatile payment acceptance.
- Manual Entry Functionality: Ensure uninterrupted transactions with the capability to manually enter card details if the card reader is unavailable.
- Robust User Management: Allow team members to process payments without accessing sensitive financial information, boosting both security and efficiency.
- Extensive Device Compatibility: Designed for iOS devices, it supports various payment methods, including Apple Pay and Google Pay, catering to a wide range of user preferences.