Shaklee
Overview
Numerous patents and academic studies support Shaklee's products, including those in the Get Clean line, which go through extensive testing. The company offers a 100% money-back guarantee to ensure customer satisfaction, reflecting its confidence in the quality and safety of its products.
As the creative director tasked with designing the Get Clean brand for Shaklee, I was presented with an exciting opportunity to build upon the company's rich heritage of environmental stewardship and innovative product development. This project was a crucial part of Shaklee's brand refresh and marketing efforts to introduce new products that aligned with their founding mission.
Challenge
Our primary challenge was to create a brand identity for Get Clean that would resonate with environmentally conscious consumers while maintaining Shaklee's reputation for quality and effectiveness. We needed to visually communicate the brand's commitment to sustainability, safety, and performance in a crowded market of cleaning products.
Design Process
We began by immersing ourselves in Shaklee's history, values, and existing brand architecture. We conducted extensive research on consumer attitudes towards eco-friendly cleaning products and analyzed competitors in the space. This groundwork allowed us to identify key differentiators for Get Clean and inform our creative direction.
Building on Shaklee's brand positioning, we developed a visual language that emphasized natural elements, clean lines, and a fresh color palette. We wanted to create a look that was both modern and timeless, reflecting the innovative nature of the products while nodding to Shaklee's long-standing commitment to the environment.
Solution
The resulting brand identity for Get Clean featured a logo that incorporated a stylized leaf, symbolizing the natural ingredients used in the products. With the help of crisp whites and earthy tones, we decided on a vibrant green as the main color to represent freshness and environmental responsibility.
Results and Outcomes
The Get Clean brand launch was a resounding success, reaffirming Shaklee's position as a leader in sustainable consumer products. The brand architecture we created allowed for seamless integration of Get Clean into Shaklee's existing product lineup while establishing it as a distinct and compelling offering.
Key outcomes included:
- Increased brand awareness among environmentally conscious consumers
- Strong positive feedback on packaging design and product efficacy
- Successful cross-promotion with other Shaklee product lines
- Enhanced perception of Shaklee as an innovative, forward-thinking company