Logitech the New Office
As anyone with a mobile device knows, the modern workday is no longer confined to the walls of the cubicle. Logitech taps into the zeitgeist of this post-millennial business world by showing how the company can help people embrace the chaos by using its products.
Overview
Logitech, a leading manufacturer of computer peripherals and accessories, launched the "New Office" campaign to address the evolving nature of the modern workplace. As mobile devices became increasingly prevalent, the traditional office environment was rapidly changing, with work no longer confined to cubicles and fixed locations.
Objective
The primary goal of the campaign was to position Logitech as an innovative brand that understands and supports the needs of the modern workforce. By showcasing how their products enable productivity in diverse work environments, Logitech aimed to increase brand awareness and drive sales among professionals adapting to new work paradigms.
Campaign Strategy
Our campaign strategy centered on tapping into the zeitgeist of the post-millennial business world. The company recognized that professionals were embracing a more flexible and mobile work style, often working from unconventional locations. To capitalize on this trend, we developed a multi-faceted campaign that highlighted how their products could help users thrive in these new work environments.
Execution
The New Office campaign consisted of several key components:
- Video content: A series of fresh and sharp videos showcasing businesspeople using Logitech products in nontraditional work settings.
- Banner ads: Eye-catching digital advertisements featuring bold colors and clean designs, emphasizing the versatility of Logitech products.
- Email marketing: Targeted email campaigns to reach professionals and decision-makers with tailored messaging about the benefits of Logitech products in modern work scenarios.
- Print ads: Visually striking print advertisements in relevant publications, reinforcing the campaign's message and reaching a broader audience.
- Product integration: Seamless incorporation of Logitech products into each campaign element, demonstrating their practical applications in various work environments.
The Logitech New Office campaign serves as an excellent example of how a brand can successfully adapt its messaging and product positioning to align with changing market dynamics.
Impact
The campaign's fresh approach and relatable scenarios resonated with the target audience, significantly boosting Logitech's visibility in the market.