langston/digital

Lang Rich

What I do.

I help brands build solutions through marketing insights, customer experience strategies, branding and positioning, user experience, interaction design and technology.

How I do it…

Business Strategy

Marketing

Design Operations

Product/Service Requirements

Experience Design

Interaction Design

Technology and Platform Integration

Where it was done…

Overview

I'm an digital transformation leader with over 30 years of experience working across the United States and Canada on the agency side, In-house and with start-ups funded by leading venture capital firms.

During my career, I've helped global brands create powerful, meaningful, multi-channel touch-points for some of the world's best known brands helping them among many efforts from brand identity, rethinking customer experience channels to leading large-scale digital initiatives across campaigns, social media, mobile experiences, and native apps.

Currently, I help craft digital strategies for Fortune 1000 businesses with a team of amazing creative thinkers, technologists and builders through customer engagement insights, user experience, content development, interaction design and digital touch point development.

Evidence

Alliance Data
Innovation Lab

Ryan Web Site

DellEMC
Customer Experience

Red Cross
Customer Experience

Case Study

Insights+Ideas

The Future of Retail: Trends Shaping the Experience of Shopping

The future of retail will be considerably different from what it was in the past due to developments such as the proliferation of automation, omnichannel shopping, and the growth of e-commerce. Innovations in these areas are only going to pick up the pace and become more exciting from here on out.

Read on Medium »

10 Strategies to Innovate Your Business

Today’s consumers demand a superior customer experience. As a result, businesses are constantly looking for new ways to stand out and meet these high expectations. From developing new products to streamlining processes and services, entrepreneurs must continually invent new ways to remain relevant and profitable.

Read on LinkedIn »

The Inspiration and Enablement of Design

Successful design organizations run on leadership, creativity and team collaboration. During my career working for design boutiques, global agencies and in-house design teams I have discovered how a strong vision mixing a great humanity of work hard/live life balance builds confidence and performance in creative teams.

Read on Medium »

6 Qualities of Creative Leadership

Recently, I had the chance to engage and interview recent graduates of a well known design bootcamp on the things they will need going forward in their careers.

Read on Medium »

The 411

Connecting with me

It's easy. Follow what I'm doing online and reach out.